Fractional CCO · Amsterdam · CDMX
Markets
opened,
revenue
built.
Fifteen years opening markets and building commercial teams across Europe, LATAM, and the Middle East. Fractional CCO for companies who need someone who has been in the room before.
20+
Years experience
4
Languages
3
Continents
By referral only
What I do
Fractional commercial
leadership for market entry
& growth
I work with companies, entrepreneurs, and executive teams who need senior commercial expertise without the full-time cost. The kind of work where you are accountable for the full result.
01
Go-To-Market Strategy
Market entry planning, product launch frameworks, and GTM execution across EMEA, LATAM, and North America. Built for companies where there is no existing playbook.
02
Fractional CCO
P&L ownership, commercial team leadership, and revenue strategy. Senior results without the full-time cost. Currently booked 6 months ahead.
03
International Sales Enablement
Customer segmentation, value proposition development, sales team coaching, and cross-cultural commercial execution across B2B and consumer tech.
04
Brand Positioning
Competitive differentiation, market positioning, and value communication for companies entering markets where they are unknown.
05
Executive Advisory
Strategic counsel for founders and executive teams navigating complex international growth decisions. Available by referral.
06
Market Research & Segmentation
Data-driven analysis of target markets, customer segments, and competitive landscapes to underpin commercial decisions.
Markets
Track record
Selected experience
Fractional CCO
via VIVE Knowledge Group
CurrentIndependent commercial leadership. P&L and revenue strategy for growth-stage companies entering new markets. Available by referral.
VIVE Knowledge Group
International Business Development Advisor
International business development advisory across European and LATAM markets.
EZVIZ · Hikvision
Country Manager Spain & Portugal
P&L ownership for Iberia during early-stage international market entry for China's #1 tech company and the world's largest surveillance manufacturer.
GoPro
Operations Manager Europe
Commercial operations and market management across the European region, based in Amsterdam.
KidKraft
Regional Sales Manager — Iberia, Eastern Europe, Middle East
Multi-region sales leadership across three territories during the brand's international expansion phase.
Smartwares Group
Sales Support Manager Spain
Commercial sales support and market development across the Spanish market.
Spencer Stuart
Associate Consultant — Consumer Goods, IT, Financial Services
Executive search and consulting for senior commercial roles across Consumer Goods, IT, and Financial Services in Mexico City.
Education & certifications
Stanford University
Project Management, Graduate School of Business
INESEM Business School
Master's degree, Digital Marketing
Universidad Iberoamericana
B.A. in Foreign Affairs & International Economics
Universidad Antonio de Nebrija
International Relations & Commerce, Madrid
Work with Estela
The right conversation
at the right moment
changes everything.
Currently booked 6 months ahead and working exclusively by referral. Reach out on LinkedIn or follow the work on Instagram.